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Using the actual Jones-Harrison architecture as inspiration, we created a new logo featuring the highly recognized Jones-Harrison cupola.
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We also designed, developed and programmed the entire Jones-Harrison website, infusing fun into a serious topic. Visit Website.
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We created an ad campaign that communicated what a great place Jones-Harrison really is. The campaign was not only successful externally, but internally it affected people in a positive manner.
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Jones-Harrison uses many printed communications, but these materials for prospective residents and their families are the most visible.
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Working closely with the Jones-Harrison staff, we help produce a quarterly newsletter that keeps hundreds of families up to date on the news at Jones-Harrison.
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The refreshed brand focuses on the joy felt by residents who regain some measure of independence when they come to Jones-Harrison. And Jones-Harrison management and board members believe the organization is now in a better position to compete in this increasingly consolidated industry.
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