The colorful 'chalk' headlines attracted the attention of parents and
kids alike. Our artist traveled to participating schools, 'chalking on
the walk' with kids. This tactic not only got the word out, it created
a positive buzz in the neighborhoods.

We created bright, themed billboards to raise awareness in
targeted neighborhoods.

Part of the awareness campaign included neighborhood canvassing. People even went door to door, handing out flyers. How’s that for making
sure the message gets delivered?

In part due to the added exposure around the Twin Cities, attendance at the SFSP sites nearly tripled in the first three years of the program,
which served more than 750,000 meals during the summer of 2010. Organizers were planning to serve more than a million meals in 2011.